No matter what niche you may be in, it’s never a bad idea to market yourself digitally. Let’s be honest, these days, rarely is an introduction to a business made face to face. The world is moving more and more towards being strictly digital. While finding multiple ways of advertising your business is never a bad idea, one important focus that you can’t forget about is digital marketing.
The importance of digital marketing is one that can’t be ignored. It may seem daunting at first, but coming up with a planned and well-executed digital presence strategy can end up being more cost-efficient than you think. It can also lead to growth for your business and the ability for it to increase the online presence you may or may not currently have. There are many ways to approach digital marketing, and in this article we’ll cover some of the basics.
The base for a lot of digital marketing in the present day is via social media. Depending on what your business is will determine which types of social media platforms may be best for your business to invest in a digital marketing strategy for.
Your business should create accounts on applicable platforms such as Facebook, Twitter, LinkedIn, among others. Through social media, you’ll be able to engage clients in a way that is personal, quick, and right at their fingertips. Gaining a following on social media is essential for engagement, and this can be done effectively through a digital marketing strategy or plan. You’ll want to learn what times are best to post, what type of content gets the best response, and what your potential clients “like” to see – both literally and by hitting the “like” button! Utilizing social media as part of your digital marketing plan should be on your to-do list.
Creating an online presence in a way that showcases your business in a different way than just your website can help you build lasting relationships and involvement with clients. Share stories, photos, and business updates quickly and easily. Many platforms also have the ability for you to sponsor content to appear to a larger crowd of people, which is a great tool to utilize if it is within your budget for marketing.
We’ve all searched on Google for something. Think back to your most recent search. Did you notice the few websites pinned at the top of the search page? These are paid google ads. Some digital marketing strategies may include ads like this to bump your business to the top of the search list for clients who may be looking for something specific.
These two strategies are important to highlight but also explain the difference between. SEO stands for “Search Engine Optimization” and is a way to help your website increase the traffic it receives organically. This is basically making your website relevant to the visitors you want to have. SEM stands for “Search Engine Marketing” and is paid advertising to increase the clicks for your business website through ads and sponsored posts.
Obviously, the main difference is that one costs money and one does not. Which is better for your business will vary based on many factors, mainly budget and knowledge. SEO will require a bit more work to make sure your keywords are in line with what your intended audience is searching the web for. SEM will require a larger budget and more targeted marketing strategy. Both can be extremely beneficial to helping boost your business as many of your potential customers may search the web for a website that is in line with what they are looking for.
Covered in the above section, you can see the importance of keyword research to assist your business in your digital marketing plan. You will want to determine what words, phrases, or questions your potential clients are typing in as they search for a business like yours. You can then integrate these keywords into your digital marketing strategy, such as in blogs, articles, and social media advertising. You can also utilize these in digital marketing such as sending emails and virtual newsletters to send to your clients to keep them in the know of what is going on with your business. Communication with your clients is beyond important to help connect with them digitally.
We hope that you are able to see how digital marketing can and should become a part of your business’ marketing plan. No matter your budget, knowledge, or time constraints, there is always the ability to create a digital marketing plan that works. This will look different for every business, but you can’t afford to not make your presence known digitally. Through advanced techniques and tools, digital marketing allows you to connect your services and brand in a way that may not be possible without the web.
Utilize these tools, along with a trusted professional if necessary, to develop a digital marketing strategy that works for you and your business. Get the “edge.” Get digital.
By Bold Bridge | August 2018