Branding Your Business

When you hear the word “brand,” what do you think of? Do you think of your favorite brand of snack food, or maybe your favorite brand of pens?

Now think about it in terms of your business. What does a brand mean to you? Branding a business is a foolproof way to make sure that who you are and what your business is can easily be deciphered. Branding requires consistency across all mediums.

For example, a brand stems far beyond a logo or color scheme. A brand seeps into even the finest details of your business, including your social media, your communication with clients, and every detail about how you do business. You want a branding strategy that will allow your business to truly stand out as being unique, allowing clients an inside look into who you are as a business.

Branding helps to infuse your marketing with purpose and excitement, and is an essential thing that all businesses should be aware of. Creating your personal brand will help your business be one that is recognized and known for what makes it unique. In this post, we’ll cover some basic aspects of branding and how it can work to help your business achieve its goals.

STRATEGIES

There is no “one-size-fits-all” approach to branding, and it will vary based on your business and what your priorities are for marketing. As a business, you will have to work to come up with what you want to be recognized as. To build your brand, you will need to make sure that you first have a focus.

What makes your business unique? What are your values? What is your vision? What services will you provide? What makes you stand out from similar businesses? What are you ultimately hoping to attract?

Knowing the answers to these questions can help you come up with a strategy for your brand. Your brand needs to come across in all of your communication. There’s no right or wrong way to get there, and it may take some trial and error, but it is worth it.

CONNECTING TO THE RIGHT PEOPLE

Of course we all want customers for our business, but there is some importance in the “right” types of people.

For example, if you’re a music producer, you want your brand to appeal to musicians and artists. You want to build your brand in a way that attracts your potential client. Think on this…what is your “ideal” client?

There’s no right or wrong answer, but thinking of the ideal client can help you come up with a strategy for your business. Creating your brand images and content in a way that will attract the right audience will give you the most influence on potential clients. It will allow you to appear as a business that the ideal client will want to work with, because it connects to them.

You want to use your brand to show why you are indispensible and how working with you will help them reach whatever goals they have.

CONNECTING ACROSS CHANNELS

When it comes to branding across various channels, consistency is key.

You want the message that your brand is sending to potential customers to be one that is recognizable and helps you stand out. Your brand should be integral in everything your business puts out to the public.

This includes your website, your social media, and your brand collateral. As we said before, this goes far deeper than a simple color scheme. You want the message you are sending to be consistent and attractive. Maintaining content on various social media platforms and your website can be tough, but with a good strategy it is possible.

You should also work to find your brand “voice,” and showcase this in all your captions, blog posts, customer interaction, etc. You can never connect your brand too much across all channels, and you’ll find that the more exposure you have, the better your brand will be recognized.

REBRANDING

So, you already have a brand. Maybe it’s not working or maybe you see a different future. One thing that’s always important to remember is that it’s never too late for a rebranding. Think of a rebranding as a second chance for your business to show the world who you are.

Use rebranding as a way to build excitement about what you’re doing. Build up with suspenseful posts and get followers excited about what you are doing to reframe your business. Use rebranding as a way to show the world that you take your success and image seriously, and that you know it’s time for a change.

Stay true to who you are as a business, and make sure your brand showcases what makes you stand out amongst the competition.

 

By Bold Bridge